Privacy Policy

A compliant Privacy Policy for text messaging should include two sections: Consent and Opt-out Instructions.

Consent: The Privacy Policy is heavily scrutinized to ensure the oce doesn’t improperly claim to have the consumer’s consent to share end-user data with third parties for marketing purposes. While it’s permissible for a business to share end-user data essential for business operations, the fundamental practice of sharing data to sell consumer information (leads) to third parties is a prohibited campaign type and will be rejected.

Example: “Mobile information will not be shared with third parties for marketing purposes.”

Opt-out Instructions:
The office is required to acknowledge the consumer’s right to opt out of a messaging campaign to ensure that message recipients’ consent remains intact. The Privacy Policy must also include instructions on how to opt out of future communications.

Example: “ If you wish to be removed from receiving future communications, you can opt out by texting STOP.”

Terms of Service (or Terms & Conditions)

You may use either “Terms of Service” or “Terms & Conditions” – both refer to the same set of rules and agreements. Whichever option you choose, you will need to use it consistently across your website and any required documentation.

The oce must have compliant Terms of Service made available to their consumers/recipients.
The Terms of Service page must contain the following details:

Practice name
Types of messages the consumer can expect to receive Message frequency disclosure “Message and data rates may apply” disclosure
Customer care contact information (Text HELP for help, contact [email address] for support, etc.) Opt-out information (Text STOP to cancel)

Example: “Messaging Terms of Service: You agree to receive text messages from [Practice Name]. Message frequency varies, msg & data rates may apply. Message types may include; marketing (eg. Promos), patient care and/or conversational messages. Reply STOP to opt-out. Reply HELP for help. View our Privacy Policy and Terms of Service.”

Opt In language

Opt in language must be included on ALL webforms that collect a phone number.
Phone number cannot be required and opt in must have an action box.

Example: “I consent to receive text messages from [Practice Name]. Message frequency varies, msg & data rates may apply. Message types may include; marketing (eg. Promos), patient care and/or conversational messages. Reply STOP to opt-out.

Reply HELP for help. View our Privacy Policy and Terms of Service.”
(If you choose to use Terms & Conditions, please reect that in the above example).
If you have multiple forms; ex: Contact Us, Request an Appointment, etc. the Opt In language must be added to each form.